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Lancôme facial recognition campaign counts people's smiles | JCDecaux Portugal

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'La vie est Belle' means to smile.

In Portugal, there are still many women without adequate access to education. Lancôme wanted to address this cause on International Women's Day.

Lancôme’s facial recognition campaign counted the smiles of passers-by. Each captured smile represented a €1 donation to the Association Corações com Coroa - a girls’ scholarship fund.

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